Are you frustrated because your magento website does not have a good search engine ranking? Have tried all options but still can’t solve this problem? Well, here’s how you can go about optimizing your magento website.
Magento is advanced e-commerce software and therefore you need to master it thoroughly to be able to leverage its benefits. It is always advisable that you use magento templates that are search engine optimized, W3C valid and are easy to load. Google penalizes websites that are slow and consume a longer time to load. And, also do away with your unused plug-ins and modules. These unnecessarily grab a substantial chunk of your website and might make it slow.
When it comes to managing the admin section, you have to be careful. Ensure that you have the ‘Add store code to URLs function’ turned off. Why so? This helps in making your URLs more search engine friendly. Have specific content and get away from duplication.
Next, magento ecommerce is the default page title for magento, so you need to change this. First of all go to Script admin area >System>Configuration>Design>HTML Head. Now you need to enter the one chosen in the default title field. Place important keywords in the beginning. This will help you gain more traffic and higher search engine rankings.
Always keep the ‘Default description’ and ‘Default keywords’ empty. You can set the ‘Default robots’ to ‘Index Follow’ for everything. Now, having given each page a good content, go for the SEF URL Identifier and page title for each of them. The, go to Meta Data and write down description for each CMS page which you want to be ranked. But remember to write your own description with your important keywords.
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