Magento is widely acknowledged open source e-commerce software available on the web. It’s not only the online merchants who praise it but also the developers’ community around the world is a big fan of this powerful software. Built on the zend framework, Magento requires highest levels of technical expertise for implementation. Otherwise, it will definitely cause you some annoyance. However, forgetting about its complexities, and coming to its features, Magento consists of a variety of features that you cannot afford to ignore. Here are some of them.
It allows you to set the shipping methods and payment options on the web page itself and this does save your buyers time. So this provides them an incentive to keep coming back to your site.
Multi-store set up
Magento is probably the only e-commerce software which allows you to set up multiple online stores for your business. And, you need not worry about managing these additional stores. Magento takes care of everything. Once you have mastered the art of handling magento, it can be a joyful ride for you.
Personalized store layout
Every online store owner wishes to have a customized online store. Magento offers great layout customization options to online merchants which they can use it to personalize the look and feel of their online stores.
An amazing user interface
Having an in-built and that too an advanced AJAX interface allows magento to beat its competitors by a huge margin. Well, this feature allows you customer to see the final price of purchase on the same page without refreshing it.
These were some of the interesting features which magento offers. Apart from these, you have exceptional themes, extensions and plug-ins which can simply take your e-commerce business to its zenith. If you plan to have a huge online store with numerous customized features, then Magento is the solution for you.
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